29 July 2014 - VoYo Lemon
Completed VoYo Lemon pack cover.
21 July 2014 - VoYo Strawberry
Completed VoYo strawberry pack cover.
21 July 2014 - Meaty's BBQ
Completed work for Meat's BBQ
1 August 2014
1 June 2014
14 May 2014
VoYo - Vegan Organic Yogurt company
VoYo Lemon Cover
This was the second of five designs created for VoYo's brand of hand-held, squeezable yogurt for kids called Pak Snax.
Each cover features a kid, enjoying a Pak Snax squeezable, while engaged in an active endeavor. The message was clear; show kids eating the brand and enjoying the day. The folks at VoYo stressed that the Pak Snax brand convey the idea that being healthy is fun! And it is!
VoYo also wanted kids of different races to represent the Pak Snax brand.
With that in mind I began sketching my first ideas.
That First Crude Sketch.
For the lemon flavor I chose an African girl playing soccer. No specific reason why, I just liked the look of exploding lemon slices.
Early on the idea also involved an animal side-kick for each kid. My first design was for the strawberry flavor and featured a red-hair boy and his dog. So I followed the logical line of cartoon succession and add a cat next.
At one point during the idea process the boy on the strawberry cover earned the nickname Strawberry Bud. The same clever VoYo employee nicknamed the girl on the lemon cover, Lemon Adee. Her cat was named Fever.
This crude sketch was quickly drawn out on my iPad using the Wacom Bamboo Paper app and a Wacom Stylus pen. Despite the base look of the sketch VoYo like the idea, so...
Lemon Adee was created
VoYo wanted the kids to be classic 2D, Saturday morning style cartoon characters.
The Lemon Adee iPad sketch was then redefined using Adobe Illustrator. Half way through completion VoYo dropped the animal side-kick idea.
No more Fever.
Though some colors were changed the basic idea from the sketch remained. Though VoYo did eliminate the reason I decided to using a soccer playing kid for the lemon cover in the first place; the exploding lemon slices.
Typography and the Fruit
Instead of exploding lemon slices VoYo wanted the fruit to look a little more realistic than the kid characters, so I simply eyed two lemons, one slice in half, and one whole, and then draw them out in Illustrator.
A fun font was the direction for the use of the word lemon on the cover, and after looking for a few minutes I decided to create my own typography. I find creating type much more enjoyable than using fonts.
Which lead to the creation of both the VoYo logo, and Pak Snax branding logo...
The Main Logo
With four of their employees over my shoulder I proceeded to create the VoYo company logo.
Each had twenty different ideas as to what the corporate image should be. From not to colorful, to super cartoony, it took over an hour of dictation before the basic idea was ready to be finalized.
I wish I could remember, or had saved every variation along the way. Truthfully, it was rather nerve-wrecking having people backseat drive me through the creative process. How we got to the final logo will forever be a blurry mystery to me.
Especially since we moved quickly to the next job.
Branding the Kid's Yogurt
Before I think what next, we were on to the branding logo for Pak Snax. Luckily instead of four people and eighty different ideas, only one VoYo employee held my creative hand through this process.
Make it fun and make it pop were the only directions. Again I failed to record or save the other iterations and barely remember what i did to get to the final idea. But four digital sketches into the project and VoYo signed off my basic idea.
With the logos completed I headed home and the next day created the digital image of Lemon Adee. A week later VoYo signed off on my final cover idea.
Pak Snax 8 Cover
It took two weeks of moving, resizing and rethinking the look, logos and colors for the cover of the Pak Snax Lemon 8 container.
Most of that work was preformed on the strawberry cover, which served as the template the other four, lemon, apple cinnamon, blueberry and key lime.
Though not my original idea, and or intent for the project, I'm proud of the final version of the cover art.
Can't wait to see the ready for the shelf completed packaging.
Meaty's BBQ Mascot and Marquee design.
VoYo Pak Snax Strawberry 8 container cover.
VoYo Pak Snax Lemon 8 Container cover.
Rise-Up! program and cast poster.
The basic story is...
I'm a self-taught, freelance illustrator, cartoonist, and graphic artist.
After sometime away from my art table I'm back doing the thing I love the most; filling in the blanks spaces.
I've been working with an unique array of clients, in different artistic styles for the past 15 years, and have had the great fortune to find my work on store shelves, magazine pages and all across the inter-webs.
And I'm always just doodling for doodling sake.
Basically, I love to draw!
Copyright © 2014 Darren Randle. All Rights Reserved.